Website design is important for any business today, but there are other aspects to a good design other than what the eye can see. An SEO website design, which is a design made specifically with search engine optimization best practices in mind, is a great asset to any business and can make its online marketing much more effective. Good SEO will help a website to rank higher and bring in high levels of traffic for years.
A website design with a focus on SEO will have very clean code, meaning that there is no redundant or unnecessary information that could cause search engines to not properly crawl a site’s content or determine it to be a low quality site. Clean code will result in much faster website load times, which is something that search engines now evaluate in their ranking algorithms. Visitors also appreciate a fast loading website, especially if they are working with a slower connection.
A good design will also focus on creating the highest possible conversion rates for whatever the owner is trying to accomplish. Although it might not seem like it, this can impact a website’s rankings in a lot of ways. One of these ways is that more customers and fans leads to more sharing, and social shares are a very important part of ranking well in search engines today.
Some of the factors that can determine whether or not a website has a good conversion rate are site navigation and information architecture. A website that can be easily browsed and allows visitors to find what they are looking for quickly will make people much happier than one that does not. When these people are pleased, they buy or spread the word about what they have found. Information architecture relates to the way that information is displayed on each page. It should be easy to browse, which allows visitors to pick out key points and make decisions.
Images are another critical part of any SEO website design. The proper optimization and placement of images can help not only to draw more traffic from the image search areas of search engines, but also to increase the amount of time that visitors spend on a site. This combination of well placed images and important, highly organized content will keep people on a site longer, which is something that most search engines do take into consideration when making their rankings.
A website should also have a search engine friendly URL structure. Some websites have ugly URLs that include unnecessary words, numbers or other characters, which can hurt their rankings. URLs that search engines like are short and only contain words that are relevant to the content that is on each individual page.
For those looking for a website design, keeping SEO in mind is critical. Having a search engine friendly design will help a business site to rank higher by being more attractive to the algorithms of a search engine while also making its visitors more satisfied and willing to buy and spread its message.